SYSTEM BOOT SEQUENCE _
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Mission_Navigation
Sector
BAY AREA, CA
Mission
ZERO→ONE
Mission_Status
ACTIVE

MYKLE MORTENSON

Staff Product Manager · Walmart Connect
AdTech Architect · System Builder

See The Arc Career Payload

Optimized for wide-scale digital environments and complex technical deployment.

Staff Product Manager AdTech Architect System Builder Battle Tested Staff Product Manager AdTech Architect System Builder Battle Tested Staff Product Manager AdTech Architect System Builder Battle Tested Staff Product Manager AdTech Architect System Builder Battle Tested
Signal Acquired

IDENTITY
CONFIRMED.

The version of me at 24 and the version of me at 37 are almost unrecognizable to each other.

Mykle Mortenson
MORTENSON, MYKLE STAFF PM // WALMART CONNECT STATUS: ZERO→ONE
Name Mykle Mortenson
Origin Fremont, California
Current Dublin, California

At 24 I was 400 pounds, running a very effective avoidance system, and comfortable being the smartest person in a room I was choosing to stay small in. I had a good work ethic and almost nothing else going for me externally.

At 37 I'm a husband, a father of two, a Staff Product Manager at one of the largest retailers in the world — and in the best shape of my life.

The difference isn't talent. It's that I stopped waiting for the right conditions and started building them.

That instinct — to build the system rather than wait for it — is what I bring to every product, every team, every problem.

The Arc

Three chapters.

I DIDN'T FIND MY PATH. I BUILT IT — ONE HARD DECISION AT A TIME.

01
Chapter 01

The Drift

Lost doesn't always look like chaos. Sometimes it looks like staying still while the world moves around you. Years where staying put felt safer than moving forward.

02
Chapter 02

The Forge

Turning points are quiet. Decisions made in hard moments. 4am alarms. No audience. Just the decision.

03
Chapter 03

The Orbit

Pressure doesn't destroy what's built right. Husband. Father. Staff PM. Still becoming — always returning to orbit.

SPEC
"The things I want, you can't buy me. I didn't understand it growing up. Now I live it."
MYKLE MORTENSON // ON WHAT ACTUALLY MATTERS
Diagnostics

System Capabilities.

Execution_Rate
RMS_V_0.1
95%
Revenue_Link
SIGNAL_STRENGTH_MAX
$63M
System_Scale
NODE_DENSITY_HIGH
200+
Release_Velocity
LATENCY_MINIMAL
+25%
Experience

Sectors. Growth.
Architecture.

2025 — Present

Staff Product Manager

Walmart Connect

Leading zero-to-one development of a computer vision measurement platform designed to scale across 10,000+ screens — transitioning Walmart Store Ads from survey estimates to sensor-verified impressions.

AdTechAIMonetization
2022 — 2025

TPM & Staff TPM

Walmart Global Tech

Drove delivery of features generating $63M+ in incremental revenue. Improved on-time release rate from 75% to 95% across 200+ engineers.

ScaleStrategyOps
2019 — 2022

Ad Operations & Program Management

Walmart Connect

During COVID lockdown, worked 12-hour days building the operational infrastructure for Walmart’s Sponsored Ads from scratch — creating the playbook that would scale to 10,000+ advertisers.

LeadershipGrowthSME
2015 — 2018

Acquisition & Monetization Lead (Contract)

Google

Managed a $15M+ portfolio of 200+ premium AdSense partners, delivering 20% YoY revenue growth through inventory and yield optimization. First real taste of owning revenue outcomes at scale. The foundation everything else was built on.

RevenueOptimizationPartnerships
2012 — 2015

Customer Support Specialist (Contract)

Google

Customer Support roles across Google Play, Google+, Google Hardware, and Trusted Stores. Three years building the fundamentals that everything else required: process obsession, customer empathy, and the work ethic to earn trust before anyone was watching.

ProcessEscalationTroubleshooting
Protocol

Resource Allocation.

RPC_01
AD_SERVER_CORE
Sponsored Products, Search Ads, Bid Logic, Ad Ranking. Nine years building and operating the systems that connect advertisers to Walmart's 150M+ weekly shoppers.
RPC_02
CLOUD_GRID
Cross-functional execution at scale across Engineering, Product, Legal, Data Governance, and Operations. Comfortable in the whitespace between teams where the hard problems actually live.
RPC_03
VISUAL_INTEL
Computer vision measurement for in-store DOOH. Building the infrastructure to move Walmart Store Ads from survey estimates to sensor-verified impressions across 10,000+ screens.
Methodology

The Approach.

PRNCL_01

Systems before solutions

The problem is rarely the problem. I trace every issue back to its root system—the incentives, the architecture, the human friction.

PRNCL_02

Earned Credibility

I've never been handed a clear path. Every role was built on proving value before claiming a title. That shapes how I lead every team.

Contractor to Staff PM. No shortcuts, no clean path.

PRNCL_03

Discipline over Motivation

Motivation is a weather pattern; discipline is an infrastructure. I build for consistency, ensuring progress when inspiration fails.

PRNCL_04

Relentless Self-Correction

The goal isn’t perfection. It’s shortening the gap between drift and correction.

PRNCL_05

The whole person builds the better product

Understanding your own systems — behavioral, emotional, physical — is the prerequisite to building systems for anyone else.

History

Mission Log.

Secure_Terminal // MM.09
T-MINUS_120D
ZERO_TO_ONE_LAUNCH DEV
COMPLETE_
SUBSTACK_DEPLOYED PER
COMPLETE_
ZERO_TO_ONE_INITIALIZED DEV
COMPLETE_
STAFF_UPGRADE_INITIALIZED MGMT
COMPLETE_
RECALIBRATION_CYCLE_V2 PER
COMPLETE_
FAMILY_PROTOCOL_ENGAGED PER
COMPLETE_
WALMART_BOOT_SEQUENCE MGMT

Transmission_End

Built to connect.
Ready to build.

Whether you're building something ambitious, hiring for a product role, or just want to talk AdTech, health, or unconventional paths — let's start the dialogue.

mykle@myklemortenson.com